Why being genuinely pleasant sends out a butterfly effect of goodwill.
When you consider the expression 'the best things in life are free,' does the effect we have on others when we communicate with them spring to mind? This may be something that occupies the minds of the more sensitive people amongst us and for someone like me with hearing loss communication includes the words chosen, tone of voice and body language and admittedly becomes a minor obsession.
However, it is totally obvious why this is a mindfield. If you are continually reminded by, say, parents or schoolteachers to pay attention to your manners then the choices of how to convey yourself are much clearer then someone who has not had these outlines laid out to them.
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