Influence of social media in Life and Business

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Growing influence of social networks
Social networks have always been there from the time immemorial. Only change is they are online now. the synergistic effects of togetherness manifest themselves in the form of increased social responsibility that  togetherness breeds and brings.

Flocking together for survival and growth is a trait that comes naturally to the members of the Animal kingdom. Human race being the most intelligent among them has taken it beyond the growth and survival aspects.

The nomenclature to describe this flocking together for mutual benefit has changed with times and now we call it social media. Previously the social media for networking were the places of worship and congregation, now the media is virtual. The advantage of this virtual medium is that the congregation is beyond faiths religions and beliefs sans geographic borders.

A human being by birth is endowed with diverse talents. Some of which he uses for professional fulfillment. Other talents remain dormant in him. Social media networking helps in harnessing these talents for the benefits of other members of the society. Social media also helps an individual to keep himself abreast of the new developments in the technology related to his work sphere.

Social media can be used in any which way you can, and it is not surprising the power, spread, and influence is being used to spread negative virtues amongst the populace.

Now coming to the aspect of security and privacy of the personal data, the technology developed to ensure security, will always be outsmarted by the technology to hack it.

So participating in social media networking is in itself a process of un-privatizing yourself. Social media networks by and large are responsible and do their best to protect the data, but cases like what happened Facebook are inevitable.

When coming to marketing, social media has now become an essential part of any media campaign. The vast of impact of social media is being leveraged by all the sections.
So Why not marketing?            
In USA social media plays an important role in marketing as almost 50% of the people use social media for professional or leisure activities. However in developing countries like India & Brazil where less than 2% use social media cannot impact the marketing significantly.

The enthusiasm for the social media is justified, however it is essential to have clarity on how you are going to position your business in relation to social media. The outlook cannot be just ROI oriented. Social media is a soft power enhancing tool and the measurement metrics are accordingly different. It is essential to understand social media caters to the breadth of the business objective, much beyond the marketing aspect. It value adds to the brand equity related to the organization and products and significantly adds to the non financial bottom lines of organizations. Hence it should not be limited to the marketing department. All support teams should be able to manage and measure the returns. When applied across the breadth of the organization, across departments, even the ROI will be on the positive side.
The organization should be very clear on what it is trying to accomplish, and the business should leverage its social media program in specific ways to impact those goals, This way measurement becomes relatively simple. Once you see how all the pieces fit, it’s just a matter of putting in the work.

Tail Piece :

Social media is a medium to bring people together bind them and make them responsible.

Now the latest news is that Face book is responsible for breaking up of one in five marriages in US.

How do react to it.?

Best wishes,

Shyam
Capacity Building-Development

www.capacitybuilding1752.ning.com

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